Dual Pricing
Cut Credit Card Processing Fees by allowing customers to choose between cash and card pricing. Pay $0 in processing fees with our Dual Pricing Program — no worries about rising rates.
Benefit from flexible Month-to-Month Contracts and No Cancellation Fees, plus 24/7 support from real people.
How Dual Pricing Can Completely Remove All Fees
Dual pricing is a pricing strategy that offers customers two options at checkout: a lower price for cash payments and a slightly higher price for card payments. By transparently displaying both pricing options, businesses can pass on the cost of card processing fees to customers who choose to pay with a card. Here's how this approach can eliminate all processing fees for your business:
How It Works
- Transparent Pricing:
At checkout, customers see two prices:- Cash Price: A discounted price for paying with cash.
- Card Price: A price that includes the cost of processing the card transaction.
- Fee Pass-Through:
- When customers choose to pay with a card, the slight markup on the card price covers the processing fees charged by the payment provider.
- As a result, the business retains the full transaction amount, effectively eliminating any out-of-pocket fees.
Benefits of Dual Pricing
- Zero Processing Fees:
By passing card fees to customers, businesses no longer absorb these costs, saving potentially thousands of dollars per month. - Increased Revenue:
The savings from eliminating fees can be reinvested into growing your business or improving operations. - Customer Choice:
Customers appreciate the transparency and have the option to choose their preferred payment method. - Compliance:
Dual pricing adheres to legal requirements by clearly displaying both cash and card prices, ensuring fairness and compliance with regulations.
Example of Dual Pricing with a 4% Fee on a $100 Sale
Here’s how dual pricing works in practice for a $100 sale with a 4% processing fee:
Pricing Display:
- Cash Price: $100
- Card Price: $104
Transaction Breakdown:
- Customer Pays with Cash:
- The customer pays $100, and the business keeps the full $100 with no processing fees.
- Customer Pays with Card:
- The customer pays the card price of $104.
- The 4% processing fee ($4) is covered by the additional amount included in the card price.
- The business keeps $100 after the fee, just as it would with a cash transaction.
Key Benefits:
- No Out-of-Pocket Fees: The business doesn’t absorb the $4 card processing fee—it’s passed on to the card-paying customer.
- Customer Choice: Customers can decide whether to pay the cash price or the card price, creating transparency.
This strategy ensures the business retains the full value of each sale, regardless of the payment method, while maintaining fairness and compliance. Let me know if you'd like more examples or further explanation!
Example: Real Savings for Your Business
- A business processes $50,000 per month in card payments.
- With a typical card processing fee of 2.5%, this equates to $1,250 in monthly fees.
- Using dual pricing, the card fees are covered by the card-paying customers, saving the business $1,250 every month—money that can be reinvested into inventory, marketing, or staff.
In Summary
Dual pricing is a simple yet powerful strategy that can completely eliminate processing fees while maintaining transparency and customer satisfaction. By adopting this approach, your business keeps more of its hard-earned revenue, paving the way for greater profitability and growth.
Let us know if you'd like more details or assistance implementing dual pricing!
Equipment Available for Dual Pricing
Equipment Available for Dual Pricing
Dejavoo Q4: Countertop Dual Pricing Solution (N/A in Canada)
The Dejavoo Q4 is a reliable countertop payment terminal, ideal for stationary use at checkout counters. Designed to support dual pricing, it displays both cash and credit pricing options clearly. With its sleek design, built-in receipt printer, and intuitive interface, the Q4 provides an efficient and compliant solution for any business.
Dejavoo Q2: Wireless Dual Pricing Solution (N/A in Canada)
The Dejavoo Q2 is a portable, wireless payment terminal designed for businesses on the move. Perfect for implementing dual pricing, it allows you to clearly display cash and credit pricing options at checkout. With its built-in receipt printer and user-friendly interface, the Q2 ensures seamless, compliant transactions wherever you do business.
Dejavoo Z9: Wireless Dual Pricing Solution (N/A in Canada)
The Dejavoo Z9 is a portable, wireless payment terminal that’s perfect for businesses needing flexibility. Designed for dual pricing, it allows you to display both cash and credit pricing options transparently at checkout. With its sleek design, built-in receipt printer, and easy-to-use interface, the Z9 ensures seamless, compliant transactions on the go.
Clover Duo: Dual Pricing with Flexible Options
The Clover Duo is a powerful countertop payment system designed to streamline transactions while supporting dual pricing. With the integrated Dual Pricing App, you can easily toggle between dual pricing and regular payment modes, giving you the flexibility to waive the surcharge for certain customers when needed. Featuring a sleek design, customer-facing display, and robust functionality.
Clover Mini: Dual Pricing Made Simple
The Clover Mini is a compact and versatile countertop payment terminal that supports dual pricing with ease. Featuring the integrated Dual Pricing App, it allows you to switch seamlessly between dual pricing and regular payment modes, offering flexibility to waive surcharges for specific customers when needed. With its sleek design, intuitive interface, and robust functionality.
Clover Flex 3: Dual Pricing with Maximum Flexibility
The Clover Flex 3 is a portable, all-in-one payment solution perfect for businesses on the go. Supporting dual pricing through the Dual Pricing App, it allows you to toggle between dual pricing and regular payment modes, offering the flexibility to waive surcharges for certain customers when needed. With its compact design, built-in receipt printer, and user-friendly interface.